The Power of Sales Analytics
The Power of Sales Analytics

How to Read The Power of Sales Analytics DOC

Written by more than 20 thought leaders from ZS Associates, Inc., The Power of Sales Analytics shares strategic insights, pragmatic advice, and illustrative case studies and approaches for using analytics to support sales force decisions and drive results.The authors describe how leading companies have successfully used analytics to improve key sales force effectiveness drivers such as customer targeting, sales process design, sales force size and structure, territory design, talent management, incentive compensation, goal setting, and performance management. The book also has a blueprint for implementing critical analytic capabilities cost-effectively by assembling the right combination of internal and external resources.

  • Released: September 12, 2019
  • Author: Andris A. Zoltners,Prabhakant Sinha,Sally E. Lorimer
  • Rating: 4,5
  • Publisher: Ebook Digital Agency
  • Total Page: 210 pages
  • File Size: 50845 KB

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